We are taking a break - orders will be fulfilled after 17th July 🙏

Clearance Sale

Making space for exciting new arrivals!
Up to 50% off

20% off SparksMag

Our biggest SparksMag discount yet.
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Ultra Slim Learning Tower

Perfect for small spaces, it lets your child safely join in at the counter and learn hands-on.
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Buy 2 get 1 free

Includes GOMMU, Scrollino, Wee Gallery, books & more.
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20% Waytoplay

Build your own roads anywhere, anytime!
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MOONIE 2.0

Now with two new classical music pieces, voice recording, and a motion-activated light for extra comfort.
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Best Sellers

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Felt Vegetables and Fruits - Pick and Choose - Big Head
Quick buy
Felt Vegetables and Fruits - Pick and Choose
From $5.00
Quick buy
MOONIE 2.0 - The Organic Humming Bear with Lamp - CAPPUCCINO
$124.00
Roadmap/Thunderbolt Toy Storage Bag - Big Head
Quick buy
Roadmap/Thunderbolt Toy Storage Bag
$65.00
Farm Animals set consists of Old MacDonald (farmer), hen, goat, sheep and horse
Quick buy
Old MacDonald Farm Animals B, Finger Puppet Set
$32.00 Sold Out
Quick buy
GOMMU Pocket
$66.00

Popular Collections

Play&Go Outdoor
Play&Go Outdoor
Pretend Play Food
Pretend Play Food
Felt Playscapes And Play Mats - Big Head
Felt Playscapes And Play Mats
Scrollino
Scrollino

Unlock a world of fun with our pretend play fruits and vegetables!

Eat The Rainbow

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Get ready for finger-puppet fun that will engage and delight the little ones!

Finger Puppets

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Sensory Play Essentials

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Quick buy
Fizzy Potion Play
$8.00
Quick buy
Volcano Eruption Fizzy Play
$20.00
Quick buy
Fizzy Potion Play - Christmas Edition
$10.00
Quick buy
Second Birthday - Set of 6 Montessori Wooden Toys
$110.00

MOONIE Sleep Aid

Babies' new best friends. MOONIE helps babies to calm down and fall asleep faster.

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Handmade Cot Mobiles & Garlands

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Felt Nursery Cot Mobile - Llama and Cactus
Quick buy
Nursery Cot Mobile - Llama and Cactus
$36.00 $72.00 On Sale
Felt Cot Mobile - Flamingo
Quick buy
Nursery Cot Mobile - Pink Flamingo Tiki
$36.00 $72.00 On Sale
Felt Cot Mobile - Dancing Llama
Quick buy
Nursery Cot Mobile - Dancing Llamas
$33.00 $66.00 On Sale
Airplane Garland - Navy Blue - Big Head
Quick buy
Felt Airplane Garland - Navy Blue
$36.00 $72.00 On Sale
Cloud Nursery Mobile with Stars - 3D Pink - Big Head
Quick buy
Cloud Nursery Mobile with Stars - 3D Pink
$21.50 $43.00 On Sale
Pink Flamingo Tiki Felt Garland - Big Head
Quick buy
Pink Flamingo Tiki Felt Garland
$35.00 $72.00 On Sale
Cloud Garland - White - Big Head
Quick buy
Cloud Garland - White
$24.50 $49.00 On Sale
Airplane Garland - Red and Cyan - Big Head
Quick buy
Felt Airplane Garland - Red and Cyan
$36.00 $72.00 On Sale
Pompom Ball Garland - White, Yellow and Blue - Big Head
Quick buy
Pompom Ball Garland - White, Yellow and Blue
$20.00 $39.00 On Sale

Waytoplay Flexible Toy Roads

From $32.00 $40.00

Create your own adventures with Waytoplay toy road. Build, race, and explore with this versatile and engaging toy.

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Shop by Themes

Farm & Barnyard
Safari & Jungle
Ocean & Sea
Space Theme
Woodland
Fairies & Gnomes
Dinosaur
Tropical

Open Ended Toys

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Quick buy
SparksMag Magnetic Tiles - 22pcs Lumos
$44.00 $55.00 On Sale
Quick buy
SparksMag Magnetic Tiles - 120pcs Marble Run (Glitter Tubes & Tiles)
$100.00 $125.00 Sold Out
Quick buy
SparksMag Magnetic Tiles - 104pcs Petite Set - Classic
$103.00 $129.00 On Sale
Quick buy
SparksMag Magnetic Tiles - 104pcs Petite Set - Light
$103.00 $129.00 On Sale
Quick buy
SparksMag Magnetic Tiles - 120pcs Marble Run
$95.00 $119.00 On Sale
Quick buy
Grapat Wild (12pc With Tray)
$62.45 $124.90 On Sale
Quick buy
Wonderie Play Cloth - Day At The Beach
$35.00 $70.00 On Sale
Quick buy
Wonderie Play Cloth - The Frozen Land
$35.00 $70.00 On Sale
Quick buy
Wooden Montessori Circle Puzzle
$22.00
Quick buy
Waytoplay Flexible Toy Roads
From $32.00 $40.00 On Sale

Handcrafted Toys
Wooden Toys
Felt Toys
Felt Toys
Natural Rubber Toys
Natural Rubber Toys
Hemp Toys & Accessories
Hemp Toys & Accessories

Gift Ideas

MOONIE
MOONIE
Play&Go 2in1 Storage Bag
Play&Go 2in1 Storage Bag
Happy Little People
Happy Little People
Finger Puppets - Big Head
Finger Puppets
Teethers & Bath Toys
Teethers & Bath Toys
SumBlox
SumBlox
Miva Vacov Pull-Along Toys
Miva Vacov Pull-Along Toys
Nursery - Big Head
Nursery